British student freshman Alex Tew has decided to raise money to pay for training at the university (37 thousand dollars over 3 years) and parental leave। The idea of enriching Alex Tew is easy to genius। On 26 August 2005, he created the site -> the first page which is a big box 1000h1000, razlineeny into cells, each measuring 10x10 pixels। In fact, this is a big advertising banner, which sold advertising space at a cost of $ 1 for 1 pixel, under the motto «Leave your name in the history of the Internet»। Each cell refers to the advertiser, so that many visitors spend hours sitting in front of cryptic banner by clicking the boxes and trying to see who paid for that ad.
The first block of 100 pixels by Alex sold their brothers. Soon a few more customers from among his acquaintances. At first they earn thousand Alex Tew payment for a press release on the popular website BBC. When it was published - it was like avalanches. Orders went up by tens. During the first month, has not yet subsided wave of popularity, Alex sold more than 300,000 pixels.
